Digital Marketing Specialist in Hilton Head Island, SC at Hargray

Date Posted: 2/12/2020

Job Snapshot

Job Description

General Description of the position -

The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support the expansion and growth of Hargray’s services and products. This role should have a deep understanding of digital marketing and how integrated campaigns work.

Duties and Responsibilities:

  • Coordinate and execute digital marketing strategy utilizing paid, owned, earned, and shared channels
  • Accurately interpret creative briefs to develop compelling copy and visual elements within brand guidelines that engage target audiences
  • Maintains, updates, and creates web and landing pages and blog, applying basic SEO principles
  • Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams. Leading ongoing management of digital touchpoints, including Hargray home page and other sections, social networking landing pages, and mobile
  • . Owning and maintaining site analytics, metrics, and campaign reporting. In-depth knowledge of SEO and AdWords programs
  • Ability to manage multiple projects and prioritize tasks from concept through completion to meet deadlines.
  • Seeks to create award-winning work that champions the corporate brand and enthusiastically tells the Hargray story
  • Supports Digital Manager and performs other related duties as assigned to ensure the effective operation of the marketing department
  • Explores emerging marketing/web development tactics and recommends new approaches to reach and convert target audiences
  • Envisions and delivers customer delight by embracing the culture and core values of the organization

 

Job Requirements

Minimum Qualifications

  • 2 or more years of experience in digital marketing
  • Proven experience marketing with rich media online ads and micro-sites.
  • Experience managing successful social media campaigns, and a solid understanding of social marketing
  • Solid understanding of web metrics, with the ability to generate, analyze and interpret data
  • Strong excellent oral and written communication skills.
  • Experience with Google Analytics and SEO
  • Clear written and verbal communication skills with exceptional attention to detail Experience delivering digital campaigns for mainstream products and services
  • Proficient with Adobe Photoshop, Dreamweaver, HTML, CSS, JS, PHP and/or Python are a plus.
  • Telecom experience is a plus but not required.

 EOE/ Disability